What fungal networks can teach business about building relationships & reducing waste
I first learned about fungal networks at my orientation to Biomimicry 3. 8–I was informed my new role was similar to mycorrhiza. After learning that I had not been insulted, I was astonished to learn how this underground network–which Janine Benyus refers to as the “Wood Wide Web”–enabled plants to communicate, to share nutrients, fend off disease, and fight toxicity. Translating these functions to business, we learn that collaboration trumps competition, enhanced customer experience is key, increased efficiencies and reduce costs are ideal. IDEO CoLab brilliantly draws inspiration from mycelium and mycorrhizal networks to demonstrate the value and possibilities of connected businesses.
Curated by Nicole Hagerman Miller